2025 GBACOC Local Leaders Lab Business Workshop Series: Marketing Mastery: From Basics to Breakthroughs - Lake Trust Credit Union

We're excited to invite you to our LOCAL LEADERS LAB: Business Workshop Series a collaboration between the Greater Brighton Area Chamber of Commerce and Lake Trust Credit Union!

Whether you're starting a new business or looking to grow, these free, in-person workshops offer essential tools to help you succeed.

Marketing Mastery: From Basics to Breakthroughs
Presented by Lake Trust Credit Union and GBACOC
Where do you start?

You have marketing… now what?
Whether you’re building your first marketing plan or looking to level up an established strategy, this workshop is designed to help you find clarity and direction.

Featured Speakers & Partners

Fauzeen Qureshi is a seasoned marketing leader with over 25 years of experience spanning brand strategy, integrated campaigns, and leadership across both agency and corporate environments. She spent five years running her own small business, gaining firsthand insight into entrepreneurship and customer-centric growth.
Her agency tenure includes impactful work on major brands such as General Motors, the U.S. Navy, AAA, and Expedia, where she led strategic initiatives and creative development across diverse industries. On the corporate side, Fauzeen has held leadership roles in marketing at TDA, Rocket Companies, and Charles Schwab, driving innovation, team development, and measurable business results.
Fauzeen brings the strategic expertise to help you prioritize, scale, and refine your marketing efforts.
Nicole Paine – Lake Trust Credit Union Business Development Manager at Lake Trust Credit Union who understands how a small business impacts a community. Nicole and her team work to help ambitious entrepreneurs realize their goals and pursue financial well-being. To do this, Nicole connects entrepreneurs with helpful resources in the ecosystem and provides financial guidance to support their growth. She helps start-ups, established small businesses, and freelancers gain access to capital through Lake Trust's small business microloan program
Scottie Mixer & Mixer Media
As part of a recent partial acquisition, Mixer Media by Lake Trust is now a Credit Union Service Organization (CUSO). Formerly Mixer Media, this full-service media agency has been a trusted partner of Lake Trust for many years. Based in Brighton, Scott and his team understand the power of business storytelling and community involvement. They’ve supported numerous Lake Trust projects to highlight member and partner stories—and now they can help tell yours too.

What You’ll Learn:

For Beginners: How to start, what to prioritize, and where to spend your limited resources.
For Experienced Marketers: How to evaluate what’s working, sharpen your strategy, and scale your efforts.
For Everyone: Guidance on where to spend time, how to spend money, and what resources can maximize your impact.

✨ Why Attend?

Gain step-by-step clarity if you’re just starting out
Discover next-level moves if you already have marketing in place
Learn how to combine strategy, execution, and storytelling to grow your business
Connect with Lake Trust leaders and local experts who understand both the numbers and the narrative

Presented by:

Lake Trust Credit Union and GBACOC
Let's learn, connect, and grow together. We hope to see you there!

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Date and Time

Thursday Sep 25, 2025
4:00 PM - 5:00 PM EDT

📅 Thursday, September 25, 2025
🕓 4:00 – 5:00 PM
📍 Greater Brighton Area Chamber of Commerce

Location

📍 Location: Greater Brighton Area Chamber of Commerce
218 E. Grand River Ave., Brighton, MI 48116

Fees/Admission

FREE

Website

http://www.brightoncoc.org

Contact Information

Karen Storey
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